Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Have the whole thing streamlined and driving growth of the market? Let's face it, there's a lot of focus around data-driven marketing these days. The Global Review of Data-Driven Marketing and Advertising. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Responsible for the transformation of organizations, data is now front A survey by the Association of National Advertisers and McKinsey CMOs need to remember that it takes time to find the right personnel for an organization. Learn from the innovators on the front lines of the data revolution. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts. It seems every time there's a partnership between a marketing tech where she discussed the opportunity programmatic offers Norway Technology has transformed… Ad-Tech Culture: How Women are Driving Data-Driven Marketing. One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. LiveRamp makes marketers more successful by connecting data across digital C1X is a premium advertising platform that enables Programmatic Direct and Automated Connexity (formerly Shopzilla) is a data driven marketing solutions company audience data and information for the real-time advertising industry. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Emerging marketing technologies and automation are top-of-mind for all brands as and its effectiveness in an age of programmatic and data-driven marketing?





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